Social Media Marketing Specialist

About This Role

We are seeking a creative, data-driven Social Media Marketing Specialist to help shape and scale the voice of SVGMaker, our fast-growing SaaS platform for designers, crafters, and web developers. In this role, you will craft strategies that elevate our brand, engage creative communities, and fuel product growth. You'll experiment with content formats, manage targeted ad campaigns, and translate analytics into actionable insights. Working closely with our design and product teams, you'll play a key role in building a strong online presence that resonates with designers, crafters, and web developers — amplifying SVGMaker's mission to empower creators everywhere.

What You'll Do

• Develop and execute social media strategies that align with overall marketing and business objectives.
• Create and manage content for multiple platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and Reddit.
• Bring ideas to life through static images, carousels, videos, reels, shorts, and stories in close collaboration with the founding team, designers, and marketing team.
• Plan, launch, and optimize paid and organic campaigns to drive brand awareness, engagement, and lead generation.
• Influencer outreach and partnerships: Identify and collaborate with influencers and strategic partners to expand reach and grow brand visibility.
• Use ad libraries and competitive research tools to analyze competitor ads and campaigns, gaining insights to inform creative and strategic decisions.
• Engage with online communities by responding to comments, messages, and conversations to foster stronger relationships and cultivate a loyal audience.
• Track and analyze performance metrics using analytics tools, and prepare regular reports with actionable insights.
• Stay ahead of trends, platform updates, and best practices to ensure innovative and effective campaigns.
• Collaborate cross-functionally with content, design, and marketing teams to ensure all campaigns resonate with the target audience and meet business objectives.
• Integrate SEO best practices into social media strategies to maximize reach and performance.

What We're Looking For

• 1–2 years of proven experience in social media marketing or a related digital marketing field.
• Strong personal social media presence and a portfolio showcasing successful campaigns and content.
• Proficiency in Meta Ads (Facebook & Instagram), LinkedIn Ads, Pinterest Ads, Google Ads and Reddit Ads.
• Hands-on experience in content creation, including static posts, carousels, video content, reels, and short-form storytelling.
• Strong understanding of ad libraries and competitor analysis for campaign research and benchmarking.
• Knowledge of influencer outreach and collaboration strategies to drive brand growth.
• Familiarity with video creation and editing tools such as Canva, CapCut, Adobe Illustrator, and Adobe After Effects.
• Experience with analytics and scheduling tools, including Google Analytics, GTM, Meta Insights, Meta Business Suite, Hootsuite, and Buffer.
• Understanding of SEO principles and their application in social campaigns.
• Excellent communication skills, creative thinking, and the ability to manage multiple projects in a fast-paced environment.
• A collaborative mindset to work effectively with the founding, design, and marketing teams.

What We Offer

• Opportunity to work in a creative and fast-growing environment.
• Exposure to cross-platform marketing campaigns and innovative strategies.
• Career growth opportunities and continuous learning.